Evaluation

I believe all in all i have done well within my media project, although there has been a slight concern with time management i believe i have overcome this and produced a high quality of work.

My music video is a combination of narrative and performance clips. In hindsight if i had another chance to film my video, i would of done differently with the narrative, as at points in my video it appears unclear, although it does fit in with the feel of the video. I would of had a more clear narrative, although i would of kept the same ideas as i believe my narrative does not fit in with the stereotypical music video which is very popular, the cliche of "relationship problems, break-ups and make-ups" which can be seen throughout a vast majority of videos. This is where i believe my narrative makes up for it's vauge story, as it differentiates and stops viewers watching the same clip for every band and video. My performance went well, although i had to replace a certain band member who could not be there on the day, which meant one band member did not know how to play the song, although he improvised well and did a good job of fitting in with the band and overall feel of the video, while looking as if he was comfortable with the song with few minor exceptions. In filming the performance i had a lot of footage which i could choose between of the whole band performance, individual performances multiple times, if i were to compare the amount to the narrative i produced the narrative would be outweighed, as i did not have a superior amount of narrative, which is another criticism i would have to point out, although having adequate amount to go in my video i would of liked to of had more footage to choose from. The acting from each band member fit in with the fast-tempo heavy feel of the song, as in individual and in group performances everyone moves well and does not stand-still leaving the viewer very bored and un convinced. I used the editing to coincide the audio and visual, for example in parts when the tempo quickens i used short and snappy shots, whereas in parts of the song where in audio it is a lot calmer/slower i used longer shots.

With my narrative i was attempting to the give impression that the actor is feeling anger and anguish, and that he is attempting to run away from the negative feelings being felt. And at the end of the song, when it was almost night and the sky was alot darker i got an image of the actor in what i hoped would be perceived by viewers as a place in which the actor looks more chilled, giving momentary relief from all his problems and just taking time to reflect. I filmed the actor running in multiple locations to give the impression that he was making progress in the run, and that it was not just continous narrative of a man running along the same place over and over. My narrative fits in with the song as the song talks of the 'town' having 'it's claws buried in my neck' this linie clearly shows that the lyrics are trying to connote a feeling of sadness and being trapped within in this case a 'town'. This is why i believe that the narrative fits, as it can convey a sense of trying to escape, and reaching a place in which the actor does not feel 'trapped' and a feeling of claustrophobia toward his environment. With my narrative i had to work chronoligically as i wanted to start the narrative when it was light and end with a much more dark feel, which i achieved. The last image of my video is a much more darker image than those that are seen in the beginning. And although darkness would usually be representative of sadness and negativity, i believe it does not properly portray this in my video. Also in my video their are images of the actor standing at a different location (over looking a lake) to the end image. This is trying to show that the actor is looking for a place to find comfort and does not. Clearly fitting in with my video. I believe that the actors aesthetics and dress were very relevant to the genre, as in my performance i had to ask the whole band to dress in a way which the band would be seen to dress.


With my music video i had many problems in the filming aspect with band members being hard to organise and also a location of which to film. The location was challenging because it was difficult thinking of a place which would fit in with the expected aesthetics of a Post-hardcore music video. Although i soon decided on my location and believe that it fit in with the "home-made" feel which many of the bands aim to go for in their starting days. I had all the instruments that were needed and equipment such as amplifiers etc. If i had chance to re-do my filming i would be very likely to change the location, as the negative side of my location was the limited space. It would of been much easier to film if the location were wider, so that the whole band would have a lot more space to move and be more energetic. I do believe with the space we had the band worked well, although it could of been a lot simpler with more space.

I believe my video shows the same sort of feel as the digipak and poster, while i believe it is done to a good quality the location gives off a very starting out feel, which my digipak also portrays, i took inspiration from bands that were up-and-coming, as i believed i tried to achieve a professional standard of work i would end up falling short and being disappointed with my final products.

Overall i believe that the all the tasks that were performed were done to my highest standard, and that my overall products reflect the effort put in. In hindsight there were a small amount of factors that i would of changed and done differently, but only to make slight improvements to my video.